Send us Fan Mail😱 Scary Scope Creep - How to stop the spread.In this week's Baking it Down Podcast - Episode 280 - Scary Scope Creep, we are scarin' you straight back to staying within scope, aka what you and the client originally agreed on for their order.Scope creep is the scary term for agreeing

Send us Fan Mail🎙️ Pod Guest: Jonathan Brandel - Cookier turned 3D printer...er?In this week's Baking it Down Podcast - Episode 279 - Cookier Interview - Jonathan Brandel, we had the third in our series of guest speakers this year! This week featured Jonathan Brandel (our potentially long-lost tripl

Send us Fan Mail🧟‍♂️ Cost Creepers - Scary ways you’re losing money.In this week's Baking it Down Podcast - Episode 278 - Cost Creepers, the Cookie College is comin' up with Blueprints (more on that soon), and the first 14-day Blueprint focuses on accurately pricing your bakes profitably - the key w

Send us Fan Mail🤡 First Timer Follies - When you’re new and need orders.In this week's Baking it Down Podcast - Episode 277 - First Timer Follies, we're wrapping up our New Baker's series, talking about first-timer mistakes you don't have to repeat if you snag yesterday's episode.When you're new to

Send us Fan Mail🛑 How 2 Turn Down Orders - When you’re new and need orders.In this week's Baking it Down Podcast - Episode 276 - How To Turn Down Orders When You Need Orders, the beginner baker needs to turn down orders - yes, even when they need orders. Sometimes the client isn't the right match, t

Send us Fan Mail👟 Big Shoes Battle - How to compete with the big bakers.In this week's Baking it Down Podcast - Episode 275 - Big Shoes Battle, we're back on our beginner baker series, and good news - even if you're new and it feels like you're takin' on the Big Dog Bakers who have been in the space

Send us Fan Mail🧙‍♂️ Your Yodas - allow us to be...In this week's Baking it Down Podcast - Episode 274 - Your Yodas Allow us to Be, we're back on our beginner baker series, and what better time than to reintroduce ourselves, tell you a bit about our background in marketing and sales, and how we got

Send us Fan Mail📹 Content Cookies - For the beginner cookier.In this week's Baking it Down Podcast - Episode 273 - Content Cookies for the Beginner Baker, we acknowledge there's an issue between when a baker gets started selling and the amount of content they have... or, well, don't have.A lot of th

Send us Fan Mail👩🏻‍💻 S Tier Lead Gen - For cottage bakers in 2026.In this week's Baking it Down Podcast - Episode 272 - S-Tier Lead Gen Sources for Bakers in 2026, there's a new trend where people rank things they like and hate by tiers - 🟨 S-tier being the elite. For the oldie goldies like me, "S"

Send us Fan Mail🎤 Cookier Interview - Taylor Gandolfi with Taylor'd Cookies.In this week's Baking it Down Podcast - Episode 271 - Cookier Interview - Taylor Gandolfi, continuing on with our cookier interview series, we snagged Taylor Gandolfi this week. She's been baking as a side hustle (more on he

Send us Fan Mail🦶 The Right Foot - When getting started.In this week's Baking it Down Podcast - Episode 270 - Getting Started on the Right Marketing Foot, we're continuing with our "back to baking" basics - this time getting started on the right marketing foot. What used to work - even just 3 years

Send us Fan Mail🍪 Sugar Cookies as a profitable side hustle.In this week's Baking it Down Podcast - Episode 269 - Sugar Cookie Side Hustle, we wanted to take it back to the beginning - specifically to those folks who know they want to take on a new hobby that not only covers itself, but also pads th

Send us Fan Mail🔄 Biting @ the Bit 2 Barter - How to barter as a baker.In this week's Baking it Down Podcast - Episode 268 - Biting at the Bit for Bartering, Corrie has been running some 'bartering' case studies for podcast land. In these test runs, she's joined a local bartering group and exchanged

Send us Fan Mail🗣️ There’s Such a Thing - As bad publicity.In this week's Baking it Down Podcast - Episode 267 - There's Such a Thing as Bad Publicity, if you've not lived under a rock, TikTok is buzzing with some cake pop drama between two bakers. If you have no idea what we're talking about - cong

Send us Fan Mail🤖 AI Inspo Photo 101 - How to handle client ai inspo images.In this week's Baking it Down Podcast - Episode 266 - AI Inspo Photo 101, one of the top hot button topics we're seeing in not just the Sugar Cookie Marketing group, but all baking-related groups is AI.Specifically, this pod

Send us Fan Mail🎤 Cookier Interview - Sharon with Fabuela Q CookiesIn this week's Baking it Down Podcast - Episode 265 - Cookier Interview: Sharon, y'all asked for some fresh blood... I mean, new perspectives... on the podcast, and Sharon listened! Sharon with Fabuela Q Cookies recently found the Ba

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Send us Fan Mail☀️ Summer Slowdown - Keep your marketing piping hot all summerIn this week's Baking it Down Podcast - Episode 263 - Summer Slowdown, it's that tiiime of year - where both bakers and clients take a step back from the onslaught of End of School and grad orders. We say it every year - t

Send us Fan Mail🎥 Video Marketing - Using video in marketing.In this week's Baking it Down Podcast - Episode 262 - Using Video in Marketing, we spent today recording the sessions for the upcoming 2-day Cookie Videos Bootcamp that drops June 4 -5 (and there's still time to register, hint hint). Video

Send us Fan Mail🌾 Lawn Funnel - Understanding the marketing landscape.In this week's Baking it Down Podcast - Episode 261 - Lawn Funnel, Corrie really wanted to stick with the 🌱 landscaping analogy - so baby gets what she wants. The topic = funnels. The analogy = a lawn. We use the buzzy word "funne

Send us Fan Mail🌱 Business Weeding - Stop bad behavior before it starts.In this week's Baking it Down Podcast - Episode 260 - Business Weeding, we wanted to talk about small behavioral problems that, when left to grow and get deeper roots, become big problems. Yes, Heather was weeding, and this is a

Send us Fan Mail📅 Posting Every Day - To cut through & connect.In this week's Baking it Down Podcast - Episode 259 - Posting Every Day, Corrie has been testing out a 30-day strategy to cut through the noise of crowded AI-spun feeds to see if she can get the algo to swing in her direction and show mo

Send us Fan Mail🗣️ Speaking For Your Clients - And not speaking as your clients.In this week's Baking it Down Podcast - Episode 258 - Speaking For Your Clients, Not As, we focus on bakers' tendency to hyper-focus on their own experience and apply it to their clients.Except... we're not our clients.🥣

Send us Fan Mail🟣 What Popped Off - at What’s Popping Con.In this week's Baking it Down Podcast - Episode 257 - What Popped Off at What's Popping Con, Corrie and I just got back from this week's second-ever 🔴🟠🟡🟢🔵🟣 What's Popping Con - a cake pop convention by Daisy Makes (also a beloved Baking it Do