Send us Fan Mail🎤 Cookier Interview - Sharon with Fabuela Q CookiesIn this week's Baking it Down Podcast - Episode 265 - Cookier Interview: Sharon, y'all asked for some fresh blood... I mean, new perspectives... on the podcast, and Sharon listened! Sharon with Fabuela Q Cookies recently found the Ba

Send us Fan Mail

Send us Fan Mail☀️ Summer Slowdown - Keep your marketing piping hot all summerIn this week's Baking it Down Podcast - Episode 263 - Summer Slowdown, it's that tiiime of year - where both bakers and clients take a step back from the onslaught of End of School and grad orders. We say it every year - t

Send us Fan Mail🎥 Video Marketing - Using video in marketing.In this week's Baking it Down Podcast - Episode 262 - Using Video in Marketing, we spent today recording the sessions for the upcoming 2-day Cookie Videos Bootcamp that drops June 4 -5 (and there's still time to register, hint hint). Video

Send us Fan Mail🌾 Lawn Funnel - Understanding the marketing landscape.In this week's Baking it Down Podcast - Episode 261 - Lawn Funnel, Corrie really wanted to stick with the 🌱 landscaping analogy - so baby gets what she wants. The topic = funnels. The analogy = a lawn. We use the buzzy word "funne

Send us Fan Mail🌱 Business Weeding - Stop bad behavior before it starts.In this week's Baking it Down Podcast - Episode 260 - Business Weeding, we wanted to talk about small behavioral problems that, when left to grow and get deeper roots, become big problems. Yes, Heather was weeding, and this is a

Send us Fan Mail📅 Posting Every Day - To cut through & connect.In this week's Baking it Down Podcast - Episode 259 - Posting Every Day, Corrie has been testing out a 30-day strategy to cut through the noise of crowded AI-spun feeds to see if she can get the algo to swing in her direction and show mo

Send us Fan Mail🗣️ Speaking For Your Clients - And not speaking as your clients.In this week's Baking it Down Podcast - Episode 258 - Speaking For Your Clients, Not As, we focus on bakers' tendency to hyper-focus on their own experience and apply it to their clients.Except... we're not our clients.🥣

Send us Fan Mail🟣 What Popped Off - at What’s Popping Con.In this week's Baking it Down Podcast - Episode 257 - What Popped Off at What's Popping Con, Corrie and I just got back from this week's second-ever 🔴🟠🟡🟢🔵🟣 What's Popping Con - a cake pop convention by Daisy Makes (also a beloved Baking it Do

Send us Fan Mail🤷 Nextcuses - How to get around your own excuses.In this week's Baking it Down Podcast - Episode 256 - Nextcuses, we wanted to talk about somethin' that crops up every month there's a Cookie Collab (Pipe a Park Collab is this Friday btw - oh, you won't be able to participate? Hold on

Send us Fan Mail💲 Pre-Sales Recap - What we learned in the bootcamp.In this week's Baking it Down Podcast - Episode 255 - Bootcamp Recap, we recapped the Bootcamp on Pre-Sales. No, this isn't a sales pitch, but the cool part about the bootcamps is the private Bootcamp Facebook group dedicated to tha

Send us Fan Mail✅✅✅ Good - Better - Best - A tiered pricing strategy.In this week's Baking it Down Podcast - Episode 254 - Good Better Best, we explore the Good, Better, Best (GBB) strategy for pricing tiers - the magic being "good" is where it's at.Forgive the lateness of today's Onesday Wednesday.

Send us Fan Mail💪 SWOT 2 Success - Analyzing your way to success.In this week's Baking it Down Podcast - Episode 253 - SWOT Your Way to Success, I asked on the Sugar Cookie Marketing Facebook Page how Easter sales were so far (🐰 Easter falls almost two weeks earlier this year than it did in 2025). A

Send us Fan Mail🧠 Piping Positioning - What your clients think about you.In this week's Baking it Down Podcast - Episode 252 - Piping Positioning, we wanted to talk about a buzzy marketing concept called "product positioning." Think of positioning as the mental real estate your bakery is renting in

Send us Fan Mail🍩 Posting Do’s & Do-nots - Coming up with a social strategy.In this week's Baking it Down Podcast - Episode 251 - Posting Dos and Donuts, the twin2 (sorry for the audio issues on this episode, still figuring out remote podcasts 😭) wanted to talk about posting strategy. If it were as

Send us Fan Mail📸 1,000 Word Pictures - Why photography really *really* matters.In this week's Baking it Down Podcast - Episode 250 - 1,000 Word Pictures, in preparation for this week's Cookie Photography Bootcamp, photography is on the brain of the twins, and that's because a huge part of food sale

Send us Fan Mail

Send us Fan Mail🥾 Bootcamp Recap - Teaching in-person cookie classes.In this week's Baking it Down Podcast - Episode 248 - Bootcamp Recap, we wrapped up our first pilot for the Cookie College 2026 Bootcamp configuration - and it went pretty well! Thanks to all who put up with some bumps and bruises

Send us Fan Mail

Send us Fan Mail❤️ The Reviews Collab - Friday, February 6th @ 11 est.In this week's Baking it Down Podcast - Episode 246 - The Reviews Collab, we're talkin' reviews as we see 2026 really start to rev up - and perfect timing too - the first ever Reviews Collab is this Friday at 11:00 AM (est... edt?

Send us Fan Mail🎁 Gimme Gimme Strategic Giving - The strategy behind strategic giving.In this week's Baking it Down Podcast - Episode 245 - Gimme Gimme Strategic Giving, it's the season of requests to donate, sponsor, and give to local causes, PTAs, and networking events. It's all about strategic gi

Send us Fan Mail🤖 Good Cop, Bad Cop, AI Slop - The good and the b-ai-d.In this week's Baking it Down Podcast - Episode 244 - Good Cop, Bad Cop, AI Slop, we're takin' on the touchy subject of 👾 AI, aka artificial intelligence.👮 Bakers are quick to police other bakers in the comment sections on posts

Send us Fan Mail📋 January Task list - A list of things to-do.In this week's Baking it Down Podcast - Episode 243 - January Task List, we're tryin' out a new(ish?) format + coming up with a list of ideas you can use to get your sugar cookie bakery headin' in the right direction this year.Could you do

Send us Fan Mail💡 Losing the Loser - Reframing in 2026.In this week's Baking it Down Podcast - Episode 242 - Losing the Loser, it's the LAST day of 2025, and it will be the first day we start talkin' to ourselves with respect and support. Because we're gonna lose our internal loser - that baker bull