Send us a text🗣️ Reading the Cookie Room - Tells your market's telling you.In this week's Baking it Down Podcast - Episode 178 - Reading the Cookie Room, 🍿 Corrie jumped in with the Tiktok flavored popcorn to tell us about a viral series of posts made this week by a wedding make-up artist who was gu

Send us a text😥 When Marketing Isn't Working - What to think and what to do.🎧 This is an excerpt from this week's Baking it Down Podcast - Episode 177 - When Marketing Isn't WorkingIn this week's Baking it Down Podcast - Episode 177 - When Marketing Isn't Working, we wanted to talk about both mindse

Send us a text🦴 Cookie Crime Scene - Don't look back, look forward.In this week's Baking it Down Podcast - Episode 176 - Cookie Crime Scene, Corrie wanted to talk more cognitively about approaching "bad experiences" in business.As a business owner, 😓 you will face difficult clients. 😢 You will have

Send us a text💍 Wedding Expo Recap - Our eddie wedding vendor expo debrief.In this week's Baking it Down Podcast - Episode 175 - Wedding Vendor Recap, Corrie signed us up for a Wedding Expo - and here's our tell-all - what we did right, what we did okay, and what we wouldn't do ever again. The event

Send us a text📧 Know Newsletters - What to send to who and how often.In this week's Baking it Down Podcast - Episode 174 - Know Newsletters, we talk everything you need to know about newsletters. These powerhouses in digital marketing are some of the most untouched real estate in the cottage world -

Send us a text🎢 Prep 4 Q4 - How to prepare for our busy season.In this week's Baking it Down Podcast - Episode 173 - Prep 4 Q4, we're preppin' for Q4 - the baker's "Super (mixing) Bowl." 🏈 Right now, you should be feeling the tides of a lullish summer slowly begin to change as we creep into back-to-

Send us a text🍫 Choc-A Lot - How to increase price by increasing value.In this week's Baking it Down Podcast - Episode 172 - Choc-A Lot, my sisters and my mom partook in our annual "Christmas in July" gift exchange. For a family who loves gift-giving with birthdays from November - February, the rest

Send us a text🙊 Say It, Don’t Spray It - How to ask for help in the groups.In this week's Baking it Down Podcast - Episode 171 - Say It - Don't, Spray It, we wanted to cover a topic to help us help you help us. Because it's how you ask questions in Facebook groups that dictate the kind of answers yo

Send us a text✂️ Class Supplies - A "bake-down" of what we bring and why.In this week's Baking it Down Podcast - Episode 170 - Class Supplies, (another) Heather (of One Smart Cookies and Crafts - also a returning Vendy this year) asked us to cover what cookie class supplies we bring and why. (🤫 Psss

Send us a text😌 Corrie-tisol - Managing stress this summer.In this week's Baking it Down Podcast - Episode 169 - Corrie-tisol, Corrie said, "I want to talk about ways to manage stress." And for good reason - in 2022 she was admitted to the hospital because her kidneys were shutting down. The cause?

Send us a text🚶‍♂ Alotta Parking Lots - Volume-based pricing versus high pricing.In this week's Baking it Down Podcast - Episode 168 - Alotta Parking Lots, Corrie wanted to talk... well, parking lots.🌴 We took off from the podcast last week to visit VA Beach (love that beach if you're passing throug

Send us a text💼 Getting Corpy Orders - A campaign for corporate girly eras.In this week's Baking it Down Podcast - Episode 167 - Getting Corpy Orders, Corrie wanted to switch from telling you to get into corporate orders and now tell you how to get corporate orders.Corporate orders are great - they

Send us a text 🙏 Ask and Ye Shall Receive - Because if you don't ask, the answer's no.In this week's Baking it Down Podcast - Episode 166 - Ask and Ye Shall Receive, we covered the unfortunate necessity to ask for what you want in business. For those of us who d-r-e-a-d rejection, not asking for wha

Send us a text🔪 Taking a Stab at Collabs - The bake-down of a local collab.In this week's Baking it Down Podcast - Episode 165 - Stab at Collabs, Corrie took one for the team and signed up for a local vendor collab on Monday so she can give us the bake-down this week. And I think you'll like what sh

Send us a text🍗 Loss Leaders - How losing can help you win.In this week's Baking it Down Podcast - Episode 164 - Loss Leaders, we covered, well, what a loss leader is and how to implement it as a marketing strategy in your baking business. 💰 If you've been to Costco (formerly Price Club) anytime in

Send us a text👨‍💻 Website 101 - An audit of twin2's website.We've been working on getting Corrie a new website 🕸 - and we got the barebones bits together - so we thought it'd be fun to audit an unfinished website on today's Baking it Down Podcast - Episode 163. The big takeaway is this: there are ma

Send us a text🤑 Tags vs Tips - The bottom line is the bottom line.This week we cover a topic that can get some bakers into trouble - hiding in the bushes of their exes. Kidding - that was our mom, but the concept still applies when it comes to stalkin' our clients.The issue arises when we feel we're

Send us a text🤝 Mmmmmm - A meeting framework (that works).About two years ago, Corrie and I started meeting (well, 😭 she was kicking and screaming) each Monday for what later became known as the 📅 Monday Morning Marketing Meeting with the Miracles. The MMMMM for short. 😕 Meetings can feel pointless

Send us a text💸 Price vs Value Prop - Value is relative(ly easy to manipulate).I was watching a YouTube video featuring a TedTalk where a salesman asks a member of the audience for their pen. He then asks how much the person bought the pen for. "Five dollars," the guy tells him. The salesman then as

Send us a text🥲 Excuse my Excuses - Don't cry unless you've tried (everything).This week's podcast is a deep dive into a post I made in the group earlier this week - the post regarding "woe is me" threads saying the cookie industry is done, pack it up kids, you don't gotta go home, but you can stay.

Send us a text🤦‍♀ Comfy Mistakes - Getting comfortable with uncomfy mistakes.We had a (very) abbreviated podcast today - thanks to the door guys. 🚪 But in the few minutes we did get to chit-chat, we wanted to touch on "uncomfortable mistakes."😿 Being bad at something sucks. It's no fun making mistak

Send us a text⭐ Deborah Deborah DeborahWhen you've not been seen, heard, or understood.Grab your popcorn - 🍿 we covered a buttery topic on today's podcast when a Canadian restaurant went viral for all the wrong review reasons. 🧈 Blaming Deborah in a now globally reaching door sign, Heirloom Restaura

Send us a text⛔ Class is Canceled - What to do when you need to cancel cookie class.When you venture into the wild world of cookie classes, the last thing you want to do is consider canceling said cookie class. BUT - it's just a fact of life that even the most seasoned instructors will have to face

Send us a text😡 Upsetspectations - How setting expectations up front can keep us outta hot water.Upsetspectations - the tongue-twister we came up with to describe what setting expectations as a baker and then not meeting them as a baker creates in your clients. 🛫 Listen - you're the one piloting the