205. Baking it Down - Top User Submitted Marketing Tips
04/01/2025
205. Baking it Down - Top User Submitted Marketing Tips
Send us a text๐Ÿช„ Top Marketing Tips - Submitted by group members in March.In this week's Baking it Down Podcast - Episode 205 - Top User Submitted Marketing Tips, we challenged the Sugar Cookie Marketing Group in March to make more posts - and 4 winners would be chosen to join The Cookie College on o
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204. Baking it Down - In the Market for Farmers Markets
03/25/2025
204. Baking it Down - In the Market for Farmers Markets
Send us a text๐Ÿฅฆ In the Market for Markets - How to scope out the ideal vendor setup.In this week's Baking it Down Podcast - Episode 204 - In the Market for Markets, Corrie wanted to talk about the 5 tips to help you source a strategic farmer's market (or recurring vendor event) relationship that bol
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203. Baking it Down - Reasons to Start a Blog
03/18/2025
203. Baking it Down - Reasons to Start a Blog
Send us a textโœ๏ธ Reasons 2 Start a Blog - The SEO, content, and reach benefits.In this week's Baking it Down Podcast - Episode 203 - Reasons to Start a Blog, continuing on with our "lessons in websites," I wanted to talk about blogs. I know - we're all about websites when it comes to online sales -
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202. Baking it Down - Calling All Actions
03/12/2025
202. Baking it Down - Calling All Actions
Send us a text๐Ÿ”Š Calling All Actions - What are CTAโ€™s and how to use them.In this week's Baking it Down Podcast - Episode 202 - Calling All Actions, we wanted to talk about a digital marketing buzzword that'll increase your bottom line - and it's stupid simple.๐Ÿ“ž CTAs - otherwise known as Call To Acti
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201. Baking it Down - Value over Price
03/04/2025
201. Baking it Down - Value over Price
Send us a text๐Ÿ’ฐ Value over Price - How to stand out in saturation.In this week's Baking it Down Podcast - Episode 201 - Value Over Price, Corrie happened upon a "bomb pop Facebook Live" - and from a marketing standpoint, it's a fascinating business model. It's a multi-level business model - but that
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200. Baking it Down - Bu-cee's
02/25/2025
200. Baking it Down - Bu-cee's
Send us a text๐Ÿฆซ Buc-ee's - A beaverโ€™s marketing lessons.In this week's Baking it Down Podcast - Episode 200 - Buc-ee's, Corrie and I took in all that the beaver gas station had to offer in our quick trip down to Nashville, TN this weekend.If you've not been to the roadside bathroom stalls of your dr
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199. Baking it Down - Are Your Sales Slow Right Now?
02/18/2025
199. Baking it Down - Are Your Sales Slow Right Now?
Send us a text๐Ÿง Are Your Sales Slow? - Hereโ€™s how to shift that mindset.For this week's Baking it Down Podcast - Episode 199 - Are Your Sales Slow Right Now?, we wanted to cover the question that pops up every post-Valentine's Day rush... the nagging feeling that your business feels slow and leads a
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198. Baking it Down - Weather with Heather (and Corrie)
02/12/2025
198. Baking it Down - Weather with Heather (and Corrie)
Send us a textโ„๏ธ Weather with Heather (and Corrie) - Weather policies 101.This week's Baking it Down Podcast - Episode 198 - Weather with Heather (and Corrie), we talk about the very reason why the Baking it Down Podcast was a day late this week - โ„๏ธ bad weather.๐ŸŒช๏ธ They say the only job you can gues
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197. Baking it Down - Lessons from Susan Reed
02/04/2025
197. Baking it Down - Lessons from Susan Reed
Send us a text๐Ÿ•ต๏ธโ€โ™‚๏ธ Susan Reed - A scammer's lessons in marketing.Baking it Down Podcast - Episode 197 - Lessons from Susan Reed (now watchable on YouTube, don't forget), we wanted to talk about common scams - but not in the way you'd expect.We want to find out what marketing tactics make scams so e
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196. Baking it Down - Words Matter
01/30/2025
196. Baking it Down - Words Matter
Send us a text๐Ÿค Words Matter - How copy can compel cash.Baking it Down Podcast - Episode 196 - Words Matter (now watchable on YouTube, don't forget), we were a lil' late - and that's because Heather thought she had a bad night's sleep but was actually ๐Ÿคข sick-sick and never left her quarantined room
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195. Baking it Down - The TikTok Ban
01/21/2025
195. Baking it Down - The TikTok Ban
Send us a text๐Ÿšซ The TikTok Ban - And the diversification of your marketing.In this week's Baking it Down Podcast - Episode 195 - The TikTok Ban, continuing with last week's theme - โŒ the TikTok ban went into full effect on Saturday night for... โฐ like a few hours? It was odd as the platform kinda sh
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194. Baking it Down - Meta Verified
01/15/2025
194. Baking it Down - Meta Verified
Send us a textโœ”๏ธ Meta Verified - The pros / cons of the blue check.In this week's Baking it Down Podcast - Episode 194 - Meta Verified, TikTok is about to have a big, public breakup with its avoidant soon-to-be ex, the United States. And whether or not we like this coupling, it comes down to the Sup
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193. Baking it Down - Smart Baby Goals
01/08/2025
193. Baking it Down - Smart Baby Goals
Send us a text๐Ÿ‘ถ SMART Baby Goals - Taking small bites out of a big goal pie.Onesday Thursday? Sorry - โ„๏ธ we had a big snow storm (big for the Washington DC area is anything over 3 inches, and we ended up with 8 - 10 inches, โ˜ƒ๏ธ so rest assured, my car won't be clean again for 2 months).In this week's
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192. Baking it Down - Workin' Birkin
12/31/2024
192. Baking it Down - Workin' Birkin
Send us a text๐Ÿ‘œ Workin' Burkin - How kelly hands kompetition. In this week's Baking it Down Podcast - Episode 192 - Workin' Birkin,  we're following a pretty funny story taking over TikTok. You see - ๐Ÿ‘œ Hermes is a line of really high-end luxury items like purses and belts. And if you have a Birkin b
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191. Baking it Down - Break Me Off a Piece of that January
12/24/2024
191. Baking it Down - Break Me Off a Piece of that January
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190. Baking it Down - How the Grinch Saved Christmas
12/17/2024
190. Baking it Down - How the Grinch Saved Christmas
Send us a text๐Ÿ’— How the Grinch Saved Christmas.In this week's Baking it Down Podcast - Episode 190 - How the Grinch Saved Christmas, ๏ธand we're BACK and Frank is DIZZY. ๐Ÿ˜ฟ Heather came back from a 10-hour trip to a sick Frank who turns out had an inner ear infection that led to him gettin' an early s
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189. Baking it Down - 10 Marketing Lessons from [Redacted]
12/03/2024
189. Baking it Down - 10 Marketing Lessons from [Redacted]
Send us a text๐Ÿ”Ÿ 10 Marketing Lessons - You can apply from [Redacted].In this week's Baking it Down Podcast - Episode 189 - Marketing Lessons You Can Apply from [Redacted], ๏ธ๐ŸŽ‰ and this week's podcast is the LAST time we'll say [redacted] ever!!! ๏ธ๐ŸŽŠ * ๐Ÿ˜ญ * until next year.But with every [Redacted], the
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188. Baking it Down - Vendy Blendy Strategy
11/27/2024
188. Baking it Down - Vendy Blendy Strategy
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187. Baking it Down - The At-Fault Cult
11/19/2024
187. Baking it Down - The At-Fault Cult
Send us a text๐Ÿซ— The AtFault Cult - Taking 100% of the blame shame.In this week's Baking it Down Podcast - Episode 187 - At Fault Cult, we admit it - you guys say we "run to the refund," ๐Ÿฅ› so if you want to sip the Kool-Aid, grab a glass because this pod is about joining the At-Fault Cult. In all ser
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186. Baking it Down - The 5 Ds of Disarming
11/12/2024
186. Baking it Down - The 5 Ds of Disarming
Send us a text๐Ÿ’ช 5 Dโ€™s of Disarming - Making Clients feel seen, heard, and understood.In this week's Baking it Down Podcast - Episode 186 - The 5 D's of Disarming, we're back to business talking about the 5 D's of disarming upset clients. As we cruise through the "Sugar Cookie Super Bowl" that is Oct
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185. Baking it Down - The Vendy Blendy Episode
11/05/2024
185. Baking it Down - The Vendy Blendy Episode
Send us a text๐Ÿ›’ The Vendy Blendy Episode - Who's selling what and for how much off.In this week's Baking it Down Podcast - Episode 185 - The Vendy Blendy Episode, it's the moooost wonderful tiiiiime of the yyeeeaarrr. It's the annual Vendy Blendy Episode! This is the one podcast where we cover all 7
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184. Baking it Down - Boo-urn Out
10/29/2024
184. Baking it Down - Boo-urn Out
Send us a text๐Ÿ‘ป Boo-urn Out - Staying in front of falling behind.In this week's Baking it Down Podcast - Episode 184 - Boo-urn Out, Corrie wanted to do our annual ๐Ÿ˜ฉ "Ways to avoid getting burnt out during the baker's busy season" strategy sesh.Hey - business ownership ain't for the weak. Additionall
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183. Baking it Down - No
10/22/2024
183. Baking it Down - No
Send us a text๐Ÿšซ No - Falling in Love with Rejection.In this week's Baking it Down Podcast - Episode 183 - No, I wanted to cover the worst best word in the business English language: No.In business (and in life), we gotta learn to fall madly in love with two little letters: N and O.But we're trained
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182. Baking it Down - Content Buckets Debunked
10/15/2024
182. Baking it Down - Content Buckets Debunked
Send us a text๐Ÿชฃ Content Buckets DebunkedContent categories explained.In this week's Baking it Down Podcast - Episode 182 - Content Buckets Debunked, the twins talk all things content buckets - an approach to content planning that guides our posting schedule.What are content buckets? They're categori
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