Send us a text🪄 Top Marketing Tips - Submitted by group members in March.In this week's Baking it Down Podcast - Episode 205 - Top User Submitted Marketing Tips, we challenged the Sugar Cookie Marketing Group in March to make more posts - and 4 winners would be chosen to join The Cookie College on o

Send us a text🥦 In the Market for Markets - How to scope out the ideal vendor setup.In this week's Baking it Down Podcast - Episode 204 - In the Market for Markets, Corrie wanted to talk about the 5 tips to help you source a strategic farmer's market (or recurring vendor event) relationship that bol

Send us a text✍️ Reasons 2 Start a Blog - The SEO, content, and reach benefits.In this week's Baking it Down Podcast - Episode 203 - Reasons to Start a Blog, continuing on with our "lessons in websites," I wanted to talk about blogs. I know - we're all about websites when it comes to online sales -

Send us a text🔊 Calling All Actions - What are CTA’s and how to use them.In this week's Baking it Down Podcast - Episode 202 - Calling All Actions, we wanted to talk about a digital marketing buzzword that'll increase your bottom line - and it's stupid simple.📞 CTAs - otherwise known as Call To Acti

Send us a text💰 Value over Price - How to stand out in saturation.In this week's Baking it Down Podcast - Episode 201 - Value Over Price, Corrie happened upon a "bomb pop Facebook Live" - and from a marketing standpoint, it's a fascinating business model. It's a multi-level business model - but that

Send us a text🦫 Buc-ee's - A beaver’s marketing lessons.In this week's Baking it Down Podcast - Episode 200 - Buc-ee's, Corrie and I took in all that the beaver gas station had to offer in our quick trip down to Nashville, TN this weekend.If you've not been to the roadside bathroom stalls of your dr

Send us a text🧐 Are Your Sales Slow? - Here’s how to shift that mindset.For this week's Baking it Down Podcast - Episode 199 - Are Your Sales Slow Right Now?, we wanted to cover the question that pops up every post-Valentine's Day rush... the nagging feeling that your business feels slow and leads a

Send us a text❄️ Weather with Heather (and Corrie) - Weather policies 101.This week's Baking it Down Podcast - Episode 198 - Weather with Heather (and Corrie), we talk about the very reason why the Baking it Down Podcast was a day late this week - ❄️ bad weather.🌪️ They say the only job you can gues

Send us a text🕵️‍♂️ Susan Reed - A scammer's lessons in marketing.Baking it Down Podcast - Episode 197 - Lessons from Susan Reed (now watchable on YouTube, don't forget), we wanted to talk about common scams - but not in the way you'd expect.We want to find out what marketing tactics make scams so e

Send us a text🤐 Words Matter - How copy can compel cash.Baking it Down Podcast - Episode 196 - Words Matter (now watchable on YouTube, don't forget), we were a lil' late - and that's because Heather thought she had a bad night's sleep but was actually 🤢 sick-sick and never left her quarantined room

Send us a text🚫 The TikTok Ban - And the diversification of your marketing.In this week's Baking it Down Podcast - Episode 195 - The TikTok Ban, continuing with last week's theme - ❌ the TikTok ban went into full effect on Saturday night for... ⏰ like a few hours? It was odd as the platform kinda sh

Send us a text✔️ Meta Verified - The pros / cons of the blue check.In this week's Baking it Down Podcast - Episode 194 - Meta Verified, TikTok is about to have a big, public breakup with its avoidant soon-to-be ex, the United States. And whether or not we like this coupling, it comes down to the Sup

Send us a text👶 SMART Baby Goals - Taking small bites out of a big goal pie.Onesday Thursday? Sorry - ❄️ we had a big snow storm (big for the Washington DC area is anything over 3 inches, and we ended up with 8 - 10 inches, ☃️ so rest assured, my car won't be clean again for 2 months).In this week's

Send us a text👜 Workin' Burkin - How kelly hands kompetition. In this week's Baking it Down Podcast - Episode 192 - Workin' Birkin,  we're following a pretty funny story taking over TikTok. You see - 👜 Hermes is a line of really high-end luxury items like purses and belts. And if you have a Birkin b

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Send us a text💗 How the Grinch Saved Christmas.In this week's Baking it Down Podcast - Episode 190 - How the Grinch Saved Christmas, ️and we're BACK and Frank is DIZZY. 😿 Heather came back from a 10-hour trip to a sick Frank who turns out had an inner ear infection that led to him gettin' an early s

Send us a text🔟 10 Marketing Lessons - You can apply from [Redacted].In this week's Baking it Down Podcast - Episode 189 - Marketing Lessons You Can Apply from [Redacted], ️🎉 and this week's podcast is the LAST time we'll say [redacted] ever!!! ️🎊 * 😭 * until next year.But with every [Redacted], the

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Send us a text🫗 The AtFault Cult - Taking 100% of the blame shame.In this week's Baking it Down Podcast - Episode 187 - At Fault Cult, we admit it - you guys say we "run to the refund," 🥛 so if you want to sip the Kool-Aid, grab a glass because this pod is about joining the At-Fault Cult. In all ser

Send us a text💪 5 D’s of Disarming - Making Clients feel seen, heard, and understood.In this week's Baking it Down Podcast - Episode 186 - The 5 D's of Disarming, we're back to business talking about the 5 D's of disarming upset clients. As we cruise through the "Sugar Cookie Super Bowl" that is Oct

Send us a text🛒 The Vendy Blendy Episode - Who's selling what and for how much off.In this week's Baking it Down Podcast - Episode 185 - The Vendy Blendy Episode, it's the moooost wonderful tiiiiime of the yyeeeaarrr. It's the annual Vendy Blendy Episode! This is the one podcast where we cover all 7

Send us a text👻 Boo-urn Out - Staying in front of falling behind.In this week's Baking it Down Podcast - Episode 184 - Boo-urn Out, Corrie wanted to do our annual 😩 "Ways to avoid getting burnt out during the baker's busy season" strategy sesh.Hey - business ownership ain't for the weak. Additionall

Send us a text🚫 No - Falling in Love with Rejection.In this week's Baking it Down Podcast - Episode 183 - No, I wanted to cover the worst best word in the business English language: No.In business (and in life), we gotta learn to fall madly in love with two little letters: N and O.But we're trained

Send us a text🪣 Content Buckets DebunkedContent categories explained.In this week's Baking it Down Podcast - Episode 182 - Content Buckets Debunked, the twins talk all things content buckets - an approach to content planning that guides our posting schedule.What are content buckets? They're categori